
Elena Gómez del Pozuelo
Director
Kind:
Independent
Professional and biographical profile:
Education: Law Degree from the Autónoma University of Madrid and Candidature in droit Belge. Master's Degree in Community Law, both at the University of Alcalá and the Free University of Brussels Brussels.
Experience: Elena Gómez del Pozuelo has an extensive experience in electronic commerce , internet, being a pioneer of ecommerce and digital marketing in our country . She also has extensive experience in social sustainability, gender diversity, transforming companies toward a family friendly culture, and gender equity.
Her professional career has been marked, from the beginning, by her interest and dedication to the digital and business world, starting her professional career as General Director of the Spanish Association of Direct Marketing and the Spanish Association of E lectronic Commerce. Throughout her career, Ms. Gómez del Pozuelo has demonstrated a clear entrepreneurial vocation, which led her to found, create and lead more than ten companies, including Secretarias Plus and Directivos Plus, Womenalia, Bebé de París and, most recently, Th e Friendly Companies, of which she is currently CEO.
She has led her to participate in numerous initiatives and projects involved in job creation and, in particular, in the reconciliation of work and personal life and the insertion of women into the labor market, especially by supporting women's entrepreneurship. In addition, she has participated in many other digital projects such as INCIPY, a digital communication strategic consulting company, INESDI, an institute to train digital professions and INCRENTA, a digital marketing agency. She
has also participated as an investor in numerous companies, mainly startups with a distinctive digital commerce component including Cocunat and QAShop.
She has been President of Adigital (Spanish Association of the Digital Economy) and a member of the Executive Committee of the CEOE for 10 years.
She has received various international recognitions throughout her professional career, including being named by Forbes among the ten most influential Spanish people in business in 2020 and being recognized by LinkedIn as one of the 10 most influential people in Spain.
Date of appointment:
First appointment June 12, 2025
Other boards of directors:
- Director of Holaluz-Clidom, S.A.
- CEO of The Friendly Companies.
- Chairman of the Board of Directors of Womenalia.

María del Pino Velázquez Medina
Director
Kind:
Independent
Professional and biographical profile:
Education: Degree in Mathematics with a specialization in Statistics from the Complutense University of Madrid MBA in Business Management from IESE in Barcelona.
Experience: María del Pino Velázquez Medina began her professional career at Arthur Andersen (Accenture), then joined A.T. Kearney as a senior consultant, where she focused on operations optimization, logistics and business process redesign projects. In 1993, she joined Banco Central Hispano (Banco Santander), forming part of the President's Office and the Strategic Planning team. In 1995, she joined Airtel (Vodafone) as Director of Customer Service, where she was responsible for customer relationship strategy and execution across all channels. In 1999, she founded the Unísono Group, with the aim of offering services to large corporations in the field of customer experience, Call Centers and BPO. In 2015, also within Unísono, she created Evoluciona Consulting, a division focused on digital transformation, Business Intelligence, Artificial Intelligence and consulting, with the purpose of maximizing business efficiency through the use of advanced technologies. She was Chairperson of the Board of Directors of Unísono until August 2021.
Throughout her career, she has received multiple awards and recognitions, including the 2016 Best Businesswoman Award granted by FEDEPE, the 2008 IWEC Award from the International Women's Entrepreneurial Challenge , from the Chambers of Commerce of Barcelona, New York, New Delhi and Johannesburg for her entrepreneurial work.
Date of appointment:
First appointment June 12, 2025
Other boards of directors:
- Director of Repsol, S.A.
- Director of Renta 4 Banco.
Name | Position |
---|---|
José Joaquín Güell Ampuero | Chairman |
María Jesús de Jaen Beltrá | Director |
Susana del Castillo Bello | Director |
Elena Gómez del Pozuelo | Director |
Elena Jiménez de Andrade Astorqui | Vocal |
Ana María Sala Andrés | Secretary |
Alfonso Aguirre Díaz- Guardamino | Vice secretary |
Name | Role |
---|---|
Manuel Manrique Cecilia | Chairman |
Demetrio Carceller Arce | Director |
José Manuel Loureda Mantiñán | Director |
Luis Javier Cortés Domínguez | Director |
Pedro Sigüenza Hernández | Director |
Elena Monreal Alfageme | Director |
Ana María Sala Andrés | Secretary |
Alfonso Aguirre Díaz- Guardamino | Vicesecretary |