The sponsorship agreement, first signed in February 2020, includes the use of Sacyr's name for all the competitions organized by ASOBAL: Liga, Copa, Supercopa, and Minicopa. The Sacyr ASOBAL League logo is used in all the brand's advertising material and promotions and it features in the matches broadcast on LaLigaSportsTV App and free-to-air channel GOL.
The partnership aims to extend the reach of the Spanish league and the sport itself, which has around 100,000 registered players and is a key part of society in many cities.
The President of Sacyr, Manuel Manrique, has stressed that sponsorships like this are part of the contribution that companies must make to society. “This entails that more children can play handball, that the competition acquires more visibility and attracts more interest, that the clubs strengthen, and more brands notice ASOBAL as a disseminator of values”, explained Manrique.
In turn, the President of ASOBAL, Servando Revuelta, pointed out that “the renewal of the agreement with Sacyr for a new season allows us to strengthen a close bond with our principal sponsor, that is already bearing fruit. The Sacyr ASOBAL League has managed to gain visibility in a very difficult year, due to the pandemic. Now, we face the future with optimism and enthusiasm for the return of fans to the courts and to once again feel the emotion and wonder that the elite of Spanish handball has to offer”.
The signing ceremony of the renewal of the sponsorship agreement took place at Sacyr’s headquarters in Madrid, before the draw for the calendar of the 2021/2022 Sacyr ASOBAL League. The League will return to the usual format of 16 clubs competing for the title in a regular phase formed by 30 matches that will start on upcoming Saturday, September 11.
Greater commitment
To Sacyr, naming the League is an opportunity to strengthen its commitment to a sport that it has been linked with since 2015. In recent years, the multinational sponsored the Spanish Royal Handball Federation.
A top competition in Europe
ASOBAL was established in 1984 by 13 clubs and the first ASOBAL League was held in 1990-1991. The Sacyr ASOBAL League enjoys Prestige in Europe and in fact has the current European champion team, the Barça. The Sacyr ASOBAL League is broadcast on LaLigaSportsTV App and free-to-air channel GOL, that offer the best game of the week.
